Quativa is the all-in-one platform for people who sell and install solar. The solar space is vast. Whether you’re an installer, salesperson, or finance partner. Quativa situates itself among all these audiences— creating one streamlined platform. Their super-powered sales application enables them to provide solar to consumers in over 20 regions and connect you to the right partners.

We delivered a full rebrand, including a new website. The logomark signifies that quativa is the connector for all the moving pieces in the solar industry— much like a puzzle piece. I extended this idea out into the entire system. I took the curves and angles from the ‘Q’ and started to develop a dynamic identity using shapes created from a grid system. This further expanded the notion of all the moving parts that Quativa is connecting. We carefully chose a color palette, illustrated iconography and infographics, and paired simple typefaces with the ever-changing brand system to give it some pillars.