Clari is a Revenue Operations Platform used by Adobe, Dropbox, Lenovo, Zoom, Okta, and other clients. The platform is used to make the entire revenue process more efficient and predictable. The product gathers data across an organization and uses AI to create insights.

We were tasked to revamp their entire visual identity system, and follow that through with a 40 page website. Inspired by the idea of insight, their new logomark represents clarity and vision with simple geometry. We carried this concept through the visual system by pulling the shapes in the logo and using it through all asset— especially the UI design.