Giftnow, Target
Full Rebrand
Giftnow is a gifting service that partnered with Kate Spade, Coach, Vera Bradley, and other fashion brands to send gifts electronically and provide option to the recipent.
We delivered a full rebrand, including a new website. The tone of the brand is confident, honest, and human. We created an identity system that balanced bold type with emotional photography and vibrant color. This created a visual intersection between the world of fashion and photography.
Role: Brand Designer + UI/UX Designer
Studio: Gold Front (2020)